It is generally known that nowadays a large number of companies rely on social media as their primary source of revenue. Likewise social media platforms have taken a large share of the market and play a significant role. We are all aware that today social media also serve as platforms for business advertisements, job applications and candidate selection.

In this article, we’ll talk about benefits of using social networks to recruit and as well as some tips on how to do it properly.

Check out Recruitment and Selection to find out more about those activities.

What is Social Media Recruitment?

Social media recruitment is the enterprise use of social media platforms to identify, engage and vet individuals the organization may want to hire. Social media sites, blogs and similar internet-based options are used to reach potential job candidates.

Benefits of using social media to recruit

Since the vast majority of people presently use social media platforms, employers can use social media recruiting efforts to reach wider pool of candidates than is possible with traditional recruiting efforts and at the same time target individuals more effectively. By adding social media to your recruitment strategy, you can attract active and passive candidates, target your specific and ideal talent pool, boost your employer brand and company culture, and save on recruiting costs –it is free to use. Your company’s website and career site are the ideal places to promote your values and how great you are as an employer.

Tips for using social media to recruit

Make sure you’re on the right platforms

Every social media platform is unique. LinkedIn, for example, is designed to be a professional social networking site that also happens to be the most successful and effective option for corporate recruiting. While Facebook is a good platform for recruiting, Instagram, for example, has a place in visual industries such as photography, design, and architecture, so it isn’t the best platform for posting job applications, but many brands are learning to use Instagram’s direct message feature to communicate with candidates.

Be unique

Try to break away from everyday life with your job ads and strive to bring something new, fresh and creative to the business world.

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